Today’s Ruminations
are a reaction to a November article in the local newspaper, originally published in the Los Angeles Times
Opinion section. It’s called “Advice for the climate-conscious
consumer: Don’t sweat the small
stuff.” The author, Kumar Venkat, is the
founder of CleanMetrics Corp, whose mission is “to enable data-driven climate
actions by both consumers and businesses”.
(www.cleanmetrics.com). From
Venkat’s article: “I have learned to
follow a simple rule of thumb that helps me cut through all the climate-related
noise: Don’t sweat the small things when it comes to climate change. Focus your
energies and investments on a few big actions that you can sustain over the
long term.”
| Source: Wikimedia Commons |
The data
Venkat offers in his article supports his premise that many of the small
actions consumers have been encouraged to take for years don’t make a
statistical difference in climate change. He uses the exhortations to decrease
the use of single use plastic of all kinds, purchase locally grown food, do
laundry with cold water, et al, as examples of actions that make an
insignificant difference. The big
actions he proposes include using public transportation instead of driving,
driving an electric vehicle, and switching to green energy for household use.
![]() |
| Source: pngimg.com |
While I
can’t argue with his statistics, I do beg to differ on two counts.
First, I
know the author was talking about small stuff related to climate change, but let’s
acknowledge the value of small stuff standing alone. I believe our individual belief in the value
of our daily small stuff action is what leads us to paradigm shifts necessary for
larger issues like climate change.
Here’s my
favorite examples of this dailiness. There
are many adaptations of The Starfish Story by Loren Eiseley. If you
don’t know it by that name, you’ll recognize it by this saying: “Saving one dog won’t change the world, but
for that one dog the world will change forever.”
![]() |
| Flickr |
An example
of small stuff mattering in a larger way is the story of Mimi Ausland. In 2008, at age 11, she decided wanted to
help feed the animals in the local shelter.
She and her father rounded up some sponsors and started a website,
Freekibble.com, where anyone could answer a daily question and cause a donation
of 10 pieces of kibble to the shelter.
Within two years, Mimi’s cause caught the attention of Ellen DeGeneres,
who had Mimi on her show. Ellen is one
of the owners of Halo Pet Food, and during that show made a large donation to
Freekibble. That eventually led to Halo
being the exclusive sponsor of FreeKibble.
So far 26,436,779 meals have been served to animals in shelters
throughout the country. That’s not small
stuff.
| Source: youtube.com |
The other way
in which I beg to differ with Venkat’s position is that it is based on the
arrogance of a metropolitan upper and middle class ideology, which itself is based on the
ability to make economic choices. There
are a lot of people who can’t afford to make or even have access to the small
stuff choices, let alone purchase an electric vehicle (!) or retrofit their
house for green energy(!). Please! And using public transportation because you
can’t afford a car is not a choice.
![]() |
| Source: Flickr |
An example: Mexico City recently banned the use of plastic
bags. According to Business Insider (www.businessinsider.com), grocery stores will be fined if they give out plastic
bags, and will begin selling thick plastic fiber bags to shoppers for 75
cents. All well and good, but with a
minimum wage of that same 75 cents per hour, the economy of choice immediately raises
its head. As for many of us, there’s a
culture of reuse of the bags, with garbage cans and waste paper baskets sized
for the bags, separating trash for the garbage trucks, picking up pet
waste. Additionally, Mexico City has an
on-going water shortage problem, so washing out unlined trash cans can be
problematic. And because Mexico City’s
plumbing is often old, toileting trash is often put in a trash can rather than
flushed. That’s not trash they want to
dump directly into the outdoor trash receptacle.
| Source: Reuters |
Solutions to
climate change are are not singular. We
certainly need scientific and policy leaders. We
need the companies who are agents of the problem to step up to their
responsibilities. But we also need everyone to do what small stuff they
can. I believe, and will continue act on
the belief, that the small stuff choices we are able to make are the very
agents of the change that Venkat is driving for. The kids who feed animals in shelters are
tomorrow’s leaders of change and action. Statistics drive a certain kind of
change. The small stuff drives our
hearts, and that’s where I believe change starts.




No comments:
Post a Comment